Last Updated: July 26, 2026
Introduction
Welcome to Wild Wonders Daily. We are a small team running a wildlife blog and related online shop, and we care about protecting your personal information and your privacy. This Privacy Policy explains in clear, plain language how we collect, use, and share information about you when you visit our website at wildwondersdaily.com or interact with us in other ways.
By using our website, you agree to this Privacy Policy. If you do not agree, please do not use our site.
Who We Are and Scope of This Policy
This Privacy Policy applies to wildwondersdaily.com and any services we offer through this site, such as blog comments, email newsletters, and links to our online shop. When we say "we", "us" or "our", we mean the Wild Wonders Daily team.
For the purposes of the EU General Data Protection Regulation ("GDPR") and the UK General Data Protection Regulation ("UK GDPR"), we are the "data controller" of the personal information we collect through this site.
Information We Collect
We collect information in three main ways:
- Information you give us directly: for example, when you leave a comment, subscribe to our newsletter, or contact us by email. This may include your name, email address, website (if you choose to share it), and the content of your message or comment.
- Information collected automatically: when you visit our site, we automatically collect certain information such as your IP address, browser type, operating system, device information, referring URLs, pages viewed, and the dates and times of your visits. This is collected mainly through cookies and similar technologies.
- Information from third parties: some third-party services we use (such as Google AdSense and analytics tools) may collect or share information about how you interact with our site and their services. These third parties have their own privacy policies, which we encourage you to read.
How We Use Your Information and Our Legal Bases (GDPR / UK GDPR)
We use the information we collect for the following purposes, and under the following legal bases under GDPR and UK GDPR:
- To operate and improve our website (for example, to make sure the site works properly, to fix problems, and to understand what content people find most useful). Our legal basis is our legitimate interests in running and improving our blog, balanced against your rights and freedoms.
- To respond to your comments and questions, and to communicate with you when you contact us. Our legal basis is our legitimate interests in running our site and engaging with our readers.
- To send you newsletters and updates if you choose to subscribe. Our legal basis is your consent. You can unsubscribe at any time by using the link in our emails or by contacting us.
- To show relevant advertising on our site through Google AdSense and similar services. Where required, our legal basis is your consent to advertising and marketing cookies. For basic non-personalised ads where allowed, our legal basis may be our legitimate interests in funding and maintaining our site.
- To keep our site secure, prevent abuse, and comply with legal obligations (for example, to keep records we are legally required to keep). Our legal basis is legal obligation and, where that does not apply, our legitimate interests in protecting our site and our readers.
Cookies, WPConsent, and Similar Technologies
Our website uses cookies — small text files stored on your device — and similar technologies to make the site work and to help us understand how it is used. We use cookies to:
- Remember your preferences (for example, cookie choices).
- Understand how you use our site so we can improve it.
- Serve relevant advertisements through Google AdSense.
We use a consent management tool called WPConsent to manage your choices about cookies and similar technologies. When you first visit our site, you will see a cookie banner powered by WPConsent. This banner lets you choose which categories of cookies you agree to, including analytics and advertising cookies.
You can withdraw or change your consent at any time by reopening the WPConsent cookie banner (usually available via a "Cookie settings" or similar link on our site) and updating your preferences. You can also control cookies through your browser settings, but disabling some cookies may affect how our website functions.
Google AdSense and Advertising
We use Google AdSense to display advertisements on our website. Google AdSense uses cookies to serve ads based on your prior visits to our website and other sites on the internet. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to our site and other sites on the internet.
You may opt out of personalised advertising by visiting Google’s Ads Settings at www.google.com/settings/ads. You can also visit www.aboutads.info to opt out of certain third-party vendors’ use of cookies for personalised advertising.
For more information on how Google uses data when you use our site, visit: www.google.com/policies/privacy/partners.
Analytics and Site Usage Data
We use analytics tools to understand how visitors find and use our website and to help us improve our content. These tools may collect information such as which pages you visit, how long you stay, which links you click, and information about your device and browser. Where required, we only use analytics cookies with your consent through the WPConsent banner.
We keep analytics data in a form that can identify you for up to 26 months, after which it is either deleted or aggregated so that it can no longer be linked back to you.
How Long We Keep Your Information (Data Retention)
We keep your personal information only for as long as we need it for the purposes described in this policy, unless a longer retention period is required by law. In general:
- Comments: We keep comment data (including your name, email, and comment text) for up to 12 months after it is posted, unless we are required to keep it longer for legal reasons or to resolve disputes. Some comment content may remain visible on the site for longer, but we do not keep associated data in an identifiable form beyond what is necessary.
- Newsletter subscriptions: We keep your email address for as long as you stay subscribed. If you unsubscribe, we will remove you from our mailing list, but we may keep a limited record that you unsubscribed so we do not contact you again by mistake.
- Contact emails: We keep emails and contact form messages for up to 12 months after we have responded, unless we need to keep them longer for our records or legal reasons.
- Analytics data: As noted above, identifiable analytics data is generally kept for up to 26 months before being deleted or anonymised.
- Advertising and cookie consent records: We keep records of your cookie and consent preferences for as long as is reasonably necessary to demonstrate that we complied with legal requirements.
When we no longer need your information, we will delete it or anonymise it so that it can no longer be linked to you.
Third-Party Services and Links (Including Shopify Store)
Our website contains links to third-party websites and services that we do not control. This includes our online shop hosted at wild-wonders-daily-store.myshopify.com (Shopify). These third parties may collect information about you in line with their own privacy policies.
When you click a link to a third-party site, including our Shopify store, you are leaving wildwondersdaily.com. We are not responsible for the privacy practices of these external sites, and we encourage you to read their privacy policies carefully.
International Data Transfers
Our website is hosted on services that may be located in different countries. Some of the third-party services we use (such as Google and Shopify) may process your information in countries outside the European Economic Area (EEA) and the UK. When this happens, we rely on safeguards such as standard contractual clauses or other lawful transfer mechanisms used by those providers, as required by GDPR and UK GDPR.
Your Rights Under GDPR and UK GDPR
If you are in the European Economic Area, the UK, or another region with similar laws, you have certain rights over your personal information. These include the right to:
- Access the personal information we hold about you.
- Correct inaccurate or incomplete information.
- Delete your personal information in certain circumstances.
- Restrict how we use your information in certain cases.
- Object to our use of your information where we rely on legitimate interests.
- Withdraw consent at any time where we rely on your consent (for example, for newsletters or optional cookies). Withdrawing consent does not affect the lawfulness of any processing that took place before you withdrew it.
- Data portability, in some cases, which means asking for a copy of your personal information in a commonly used, machine-readable format.
To exercise any of these rights, please contact us using the details in the "Contact Us" section below. We may ask you for information to help us confirm your identity before we act on your request. You also have the right to raise a concern with your local data protection authority if you are unhappy with how we handle your information.
Children’s Privacy
Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately. If we learn that we have collected personal information from a child under 13, we will take steps to delete it as soon as possible.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make significant changes, we will update the "Last Updated" date at the top of this page and, where appropriate, provide additional notice (for example, by posting a notice on our site). We encourage you to review this policy regularly to stay informed about how we protect your information.
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, or if you would like to exercise any of your rights, please contact us at:
Wild Wonders Daily
Website: wildwondersdaily.com
Email: wildwondersdaily2@gmail.com